D&AD: The Copy Book D&AD
Publisher: Taschen America, LLC
D & AD Copy book is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. In 1994, Adrian served as President of D&AD, and was also on the board of British Television Advertising Awards from 1995 – 2006. The posters have been sent out to both students and people working in the design and ad industries, and also encourage the recipients to take their own photos and upload them to the D&AD New Blood website. As it's my blog, I think I'll make this all about me. Take a look at The D&AD Copy Book (A.K.A. First of all, the winning entry which sells the D&AD Copy Book with its simple, but oh-so-clever title: “Great Copy in it. But if you buy a second, I'd highly recommend the exquisite new edition of D&AD's The Copy Book. And the art direction back then was as varied and exciting as the copy. On our six tables, there were 70-odd entries including books, bottles, posters, mailers, annual reports, leaflets, cards, websites, three bikinis and a pair of vibrators. On the judging process, visit Nick's blog. In 1995, the D&AD published a book on the art of writing for advertising. For wider reflections on D&AD visit John's blog. You'll ind this ad in the D&AD Copy Book. Create a copy-based campaign to promote D&ADs refreshed edition of The Copy Book.¨BREIFAfter looking through some of the work in the book we realised that great copy, more often then not is simple copy. The Copywriter's Bible) for prime examples of great advertising. Not only has D&AD revised The Copy Book, they've added an extra 150 odd pages to make it look like the bible(with pictures). My fellow jurors (Nick Asbury, Fiona Set in cleverly weighted white type that emphasised chosen phrases, the sharp copy was printed directly on to a black bottle: The wine you're about to enjoy should not exist. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. It was written by Bob Levenson who was an integral part of the Bernbach crew that invented modern advertising.